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English To Go Ltd ("ETG") sells
digital English as a Second Language (ESL) solutions. English-to-go
uses the Internet to deliver:
- Integrated and custom tailored sets of lessons
- Courses
- Assessments
- Tests.
We provide ESL lessons to institutions, teachers and students around
the world, for use either online or in hard copy formats. Our lessons
are based on Reuters news stories.
The Japan Times
“English-To-Go, the first serious attempt to teach
online via the Internet, is a fun and creative way to learn the language…”
BBC Education Web
“An excellent resource with new articles each week
on current issues. Although the site is designed for English language
teachers, the content is equally useful for native English speakers
in Secondary Schools or Home Schooling groups.”
The market
English has become the default language of communication for the whole
world. This presents a significant opportunity with over two billion
people studying the English language today. Simultaneously, the digital
economy, driven by the demand for “information here and now” has grown
exponentially. The convergence of these two trends (English as the global
language and the digital economy) is fuelling the demand for digital
ESL solutions. We have positioned ETG to reap the benefits of this demand
and believe that in ten years, the ETG model will be standard industry
practice.
Positioning
As yet, no one company provides a complete digital ESL package which
caters for both teachers and students, and offers assessment, instant
tailored lessons, certification and personalized learning pathways.
This is the market niche ETG seeks to dominate.
ETG’s competitive advantages include ownership of an unparalleled database
of on-line ESL content. ETG owns a database of thousands of ESL lessons
covering all areas of English competence and topics. Using this database,
ETG can create custom solutions in real time for its key market sectors:
Institutions, teachers and students.
ETG has created strong brand awareness with its Instant Lessons™, Instant
Workbooks™, Max Vocab™, Anna Grammar™ and SelfAccess™ range of products
that have been used by more than 80,000 users.
ETG’s products are more cost effective and efficient than any traditional
publishing model. We achieve this through our robust and scalable business
model which is based around 4 key elements.
Finally, ETG, unlike our competition, is enthusiastically embraced
by institutions, teachers and students alike. This is because ETG is
positioned as the teacher’s friend. ETG does not attempt to replace
schools or teachers; we help them.
Products
1. Teacher resources
ETG has more than 1,700 individual “print and teach” lessons targeted
at schools and teachers to provide a total resource base for teaching
ESL/EFL. To put this into perspective, if just our Instant Lessons™
(which currently exceed 1100) were printed out they would take approximately
5,000 A4 pages. All of this material is available in a fully indexed
database.
In addition we have developed hundreds of hours of on-line interactive
resources which students can use to improve their skills as well as
practice for major English examinations (e.g. TOEIC, FCE, IELTS or TOEFL).
2. Courses
Using our resource base as a core, ETG can assemble a customised course
for individuals and schools that will meet all of their individual requirements.
In addition, the resources can be used to assemble courses for ESP (English
for Special Purposes) such as medicine or aviation.
3. Online lessons
http://www.selfaccess.com is
a site designed specifically student use. There are more than 400 online
lessons available in the library based on Reuters news articles. Intermediate
level students and above can use the Academic lessons to assist in preparation
for TOEFL, IELTS, FCE or TOEIC.
We also have online exam preparation courses.
The General English exercises provide listening, reading, writing and
grammar exercises from elementary to advanced. These lessons are used
by universities, ESL schools and secondary schools all over the world.
Free samples are available.
4. Remedial courses
Finally for individual learners, our resource and database structure
will allow us to administer an on-line test, automatically diagnose
deficiencies and then generate a specifically tailored remedial course
in real time.
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The Board
Greg Casagrande - Chairman
Greg has a record of significant achievement with Ford Motor Company,
Mazda Motor Company and Coopers and Lybrand in the financial management,
product development, manufacturing and sales and marketing arenas. He
has led teams in the Americas, Europe and Asia and was honoured to be
the youngest-ever Buchou (Division General Manager) of any major Japanese
corporation.
Greg is a promoter of entrepreneurialism in Auckland and is on the
founding board of the Ice Angels, a network of angel investors associated
with the Ice House. He serves on the board of hi-tech company, BioMatters
(www.biomatters.com).
He also serves on the Board of Directors of PlaNet Finance, a world
leading, Paris based, microfinance support network, serves on the Board
of Patrons of the United Nations International Year of Microcredit –
2005 and is founder of South Pacific Business Development Finance.
Chris Hogg
Chris has extensive international senior management, marketing and
sales experience. He has held key leadership positions in software and
services companies in North America and Europe over the last 20 years.
Chris returned to New Zealand in 2002 to join ETG. Most recently Chris
managed all non-American activities for CSG Systems International Ltd.
(NASDAQ:CSGS).
Gavin McCardle
Gavin taught and lectured at high schools and universities in Australia,
New Zealand and Tonga for 10 years as an ESL professional before joining
the other three founders to start English-To-Go.com. He has also worked
as a researcher and university administrator and on radio. He has written
for newspapers and magazines in Australia and New Zealand. He has qualifications
from Queensland University of Technology, Massey University and Victoria
University of Wellington.
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Domains
English-To-Go resources are distributed through a
number of key domain names.
We support numerous institutions from around the world. Listed below
are some examples:
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Partners
Partners
include Reuters, Macmillan, and Digital Brain plc.
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Distributors
English To Go employs a distribution model to target specific geographic
regions. Depending upon the nature and reach of our distributors they
can enjoy exclusive distribution rights for a particular territory.
We currently have distributors in Japan, Korea, Thailand, Singapore,
India and New Zealand. We are actively seeking distributors around the
world and would welcome an enquiry if you are interested to marketing@english-to-go.com.
Premium Resellers
English-To-Go
offers two reseller programs.
One is commission based reselling and the other a purchase and resell
program.
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Affiliates
The
English-To-Go Affiliate Program offer companies with an Internet
presence the opportunity to refer potential members in return for volume-based
fees.
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For more information about the company or any of our programmes, please
send an email to marketing@english-to-go.com,
call us on +64 9 375 3020 or write to us at P O Box 2345, Shortland
Street, Auckland 1001, New Zealand.
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